New Qiita Article: Applying Generative Agents — Market Simulation with Belief-Driven AI Personalities

We published a technical article on Qiita applying Stanford's Generative Agents research to market research.

Overview

We constructed "AI personalities with belief systems at their core" and had 30 AI personalities evaluate Mercari, ChatGPT Plus, and Notion.

Key Findings

- **The presence of beliefs makes a decisive difference in qualitative validity** — rejection reasons from belief-driven AI personalities showed high alignment with actual business challenges, while attribute-only AI personalities produced only generic responses.

- The approach adds "dynamic evaluation capability" to traditional persona analysis and can integrate with standard marketing frameworks such as NPS surveys and PMF validation.

This research also forms the foundational technology behind FutureCustomer Lab.

Read the full article on Qiita.